UTOO Cabs
The Problem
UTOO is a client project that I handled when I was working as an intern
at the Thunderbolt Studio. UTOO is a taxi-service based out of Chennai, India. I was tasked to design the home page. UTOO offers range from affordable Compact cars to the luxurious Sedan.
Products
Website
Tools
Photoshop
Illustrator
Adobe XD
final design
The Strategy
I was given the company logo and the mobile app mockups. I started with drawing out sketches on paper. Then I moved onto creating some wireframes based on the initial sketches. After that, I selected the colors from the mockups to create a color palette for the website. Since the business was still in its early stage, they don't have any physical contents. Therefore, I had to use text placeholders and create some possible menu items for the navigation bar in order to make it realistic.
Sketches
I drew around 5 different sketches to plan out how the design should be.
Wireframes
After drawing out the sketches, I choose 3 of them and develop them into wireframes.
Color Palette & Typography
Even though they provided a branding deck, there were no information on typography, and colors. Therefore, I color picked the color and chose Roboto as the typography.
final design
